Calling All Produce Farmers: Wholesale Marketing Training

If you grow produce and are interested in selling into wholesale markets or how to do so more successfully, do not miss this opportunity! Seed Capital KY, along with KCARD, Louisville Farm to Table, Community Farm Alliance, and The Kentucky Horticulture Council, are sponsoring two training days, December 17 in Williamsburg, KY and December 18 in Bowling Green, KY, focused on harvesting, storing and packing produce for wholesale markets. Atina Diffley, organic farmer-educator, activist, and author of the 2013 Minnesota Book Award winner, Turn Here Sweet Corn: Organic Farming Works–a memoir based on her life running the Gardens of Eagan organic vegetable farm, will lead these interactive workshops. For just $10, attendees will receive:
  • Training led by Atina Diffley
  • Lunch
  • A copy of the Wholesale Success: A Farmer’s Guide to Food Safety, Selling, Postharvest Handling, and Packing Produce, the definitive training source on selling into wholesale markets (a $70 value).
Wholesale Success builds the capacity of farmers to meet the burgeoning demand for locally/regionally grown fruits and vegetables. It includes topics such as: Calculating Return on Investment; Cleaning, Drying, and Curing Produce; Traceability; Packing Shed Design; and Maintaining the Cold Chain. It also discusses best practices in food safety, postharvest handling, packing, and business management that will help farmers be more efficient and profitable. It will also give buyers an incentive to increase their purchases of locally grown food. Click here for registration information.

To register email blackey@kcard.info or call 606-271-2998